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Our old ad
Our Old Ad
Recently I rewrote the ad we used on VRBO and HomeAway's Vacation rental sites because I was told the old one was too wordy. I obviously liked it but since most people only have a few seconds to look at an ad before moving on, I went with something more pithy - short and direct! But here is the old ad. (As a retired engineer more use to bulleted PowerPoint slides, I thought I waxed on poetically.) But, I will let you decide.
Penthouse Luxury Condo Downtown on the New RiverStay in the Esplanade Condo in the heart of Downtown Ft. Lauderdale - directly on the New River at “Sailboat Bend”. It looks down on the Broward Performing Arts Center and the Riverwalk Park along the river. Looking east you see the tall buildings of downtown and then out to the ocean. At night the lights of the whole city are laid out in front of you. There is no better view or location in Ft. Lauderdale. Take in a play at the Broward Center (see their WEB site for booking and event information) and walk to dinner on the river. Or take the River Taxi that will pick you up at our front door to take you a few blocks to the famous Las Olas shopping and dining area. Or grab the Water Taxi and make a day of it going to the beach and lunch at one the famous river side restaurants. The apartment is a 1226 sq. ft. two bedroom, two bath unit on the top, penthouse, floor of the 16 story Esplanade with a 232 ft. private balcony.The apartment includes such luxury features as: 50" HD TV and Blu-ray player, unlimited US phone service, 20 Mb/s broadband service, wireless Internet access with a scanner/printer/fax machine.Note: If you have a boat, the City of Ft. Lauderdale offers dockage space for a nominal fee. (We are happy to help you with the booking procedures.)If you are not familiar with the Downtown area of Fort Lauderdale, it is the fastest growing, most vibrant part of the City. A number of years ago the City Commission decided to re-develop the downtown area as an arts, entertainment and residential living area. A number of studies were done and a master plan developed. The first phase was the building of the “Riverwalk Park” along the north bank of the New River (the main river that runs through the downtown area and has some of the most expensive homes in the City). The Riverwalk Park allows you to walk the river (or ride one of our bikes) and enjoy the activities. The west end of the Park (where we are) starts at the cultural center of Broward County with the Broward Center for the Performing Arts, and going east passes the Museum of Discovery and IMAX Theater, the Old Ft. Lauderdale Village and Museum, the Museum of Art (one of the few museums in the country to show the King Tut Exhibition). Continuing along the Riverwalk are a number of parks (Huizenga Plaza with its fountain that dances to music is most impressive), the Las Olas Riverfront mall with its many shops and movie theaters, the entertainment area along 2nd street, and a number of magnificent new condos (the 35 floor Las Olas River House that is the blue building you see in our patio picture, has condos from the $700s to over $4 million). The Riverwalk ends at famous Las Olas Blvd. and its many unusual shops and restaurants (the Rodeo Drive of Ft. Lauderdale). One of the must things to do is to take one of the narrated river boat rides. In Summary: you could stay at one of the condos on the ocean with its quiet serene atmosphere (remember you will have to get in your car to go anyplace), or you can stay Downtown “where the action is”. If you haven’t tried staying Downtown I think you have a treat awaiting you. About the Esplanade and some history: The building is a luxury condominium offering the following features: a heated pool and spa, a coed sauna room, an exercise room, two tennis courts, a bike room where you will find two bikes for your personal use, plus a business center with computer and printer. The Esplanade is located on the point of land known as “Sailboat Bend” and as the name implies is the point in the New River were sailboats would have to change tacks as they sailed past. Only 150 years ago the site was a Seminole Indian village and burial ground. In 1838, along the banks of the New River near the Esplanade, was fought the 2nd Seminole war and a fort was built named after Major William Lauderdale – hence “Fort Lauderdale”. If you take the Ghost Tour they will tell you about all the sightings at Sailboat Bend. (The tour is an interesting 90 minute walking tour along the Riverwalk starting at the CheeseCake Factory on Las Olas Blvd. - call if interested). Some final words and a mental image: Read your email and surf the web while sitting on the patio with your laptop and watch the Jungle Queen Riverboat pass directly below on its river cruise. Or relax with the living room’s 50 inch plasma HDTV with its 273 channel cable service. There is a Blu-ray player to watch fantastic looking movies. Plus the living room has a Sony music system with 7000 of our favorite songs on an iPod player (remember to bring your iPod if you have one). The fully equipped kitchen has granite counters and a separate alcove for the washer and dryer. The kitchen is equipped right down to the under cabinet TV and spice racks. Relax in the luxury master bathroom with its whirlpool tub and glass enclosed shower. We have two reserved parking spots in the secured parking garage (and remember the two bikes ready to take you along the Riverwalk Park). (We even have a kayak that you can take out on the river for a fun outing to one of the local restaurants for snacks and drinks.) Everything is beautifully furnished for your comfort and enjoyment.